Dec 8, 2012

LICHTENSTEIN AND CHOCOLATE LADEN HAPPINESS

I don't have much to say this morning in the way of what's new that I'm ready to share--mostly I'm counting this post as "getting into the habit of regular post writing."

During the past week my mind has been turned to studying pop art examples, particularly works by Roy Lichtenstein and (to some degree) Andy Warhol. . .

. . .and by "studying" I mean taking thirty minutes to flip through whatever published compendium the library has handy. . .

. . . and I think this is just the natural progression of honing whatever illustration style I'm progressing toward: a simple image, strong lines, simple or few colors, and just enough detail to provide identity or impact.  Or, as my left brain would describe it: completed with as few lines and in as little time as possible; the wham! bam! thank you , ma'am! of my artistic endeavor.  Simple, to the point, fast.

And in reality it has to be fast.  Otherwise I'll sink myself down into the details so quickly and thoroughly that my intended "simple" illustration will soon be an overworked cluttered mess and I'll be forced to drown my frustration and despair in the nearest over-sized mug of chocolate-and-marshmallow laden happiness.  So, yeah, studying examples is how I keep my girlish figure.  I am trying to ensure "fast" doesn't also translate as "sloppy" . . . it's a fine line.

Also, from here forward I'm forcing myself to include a quick computer sketch of anything relevant to a post that doesn't already have associated photos.  Keeping the creative juices flowing, etc., etc.




Dec 5, 2012

GREETINGS FROM THE BEYOOOOND . . .

Wow!  I can't believe it's been so long since I last posted something here--embarrassingly counted in months.  My apologies; things have been . . . busy.  Summer traveling; a two week blitz of crafting for friends' wedding paraphernalia; traveling; more traveling; catching up with my own house needs after all that traveling; and finally a big push to get the studio space rewired, insulated, and ready for real work during the winter months (which was the real hold-up--can't play with frozen ink, you know?).  The light at the end of the tunnel is a few short steps away--hurrah!

Tomorrow I start getting into the new groove: regular posts, getting involved in up-coming shows and events, updating all the web-based stuff (again, and sorely needed!), actually working on art, and (let me say again) actually working on art! 

More to come soon.  Really!




Aug 2, 2012

FINAL WINCHESTER VA ILLUSTRATIONS (LOTR)

I wanted to share the illustrations I've been working on for the LOTR portion featuring Winchester, VA.  Though I actually have finished sketches already, I'm displaying new pictures about one a week to keep some interest and momentum until we leave.  Check back here for updates, there will be five in all!

1/5: Handley Library and the first Apple Blossom parade apple


2/5: Rouss Fire Company and Old Jake


3/5: Old Town Winchester fountain

4/5: Triangle Diner

Jul 25, 2012

STANDARDIZING PHOTOS

I'm fairly certain there are entire university degrees dedicated to selling stuff using only great photography, but since I didn't take those classes I was forced to learn about it by perusing through various web articles.  And let me tell you, if I only learned one thing from all that perusing, it's that you can sell anything as long as it's got a great picture.

If I only learned two things, it's that all the photos you post in one place should look the same.

If I only learned three things . . . well, I let you know when that happens.



Now that my shop is open on Etsy I have to put those learnings into practice and make sure every listing is gorgeously standardized so they get maximum ooohs and aaahs.  Enter the photobox: instant standardization for background and lighting.  Many places sell them, many people have made them with fancy materials, but in the end I followed in the footsteps of my friend Jeff and just made one out of a cardboard box, tissue paper, tape, poster board, and a couple of desk lamps.

And here's why standardized photos are important:

The slap-dash background is distracting and the color is washed out with poor lighting.  

Who would look at the monkies when they'd be distracted by unflattering background and texture? 


But these boxes look super cute and intriguing!  I wonder what's inside?

GASP!  Trinket boxes with monkies?!  SOLD!

I see I need to tweak the lighting a bit and retake these, but overall the difference between the top two photos and the lower two is extreme.  And while the last two photos may not be great, they're still more likely to focus a shopper's interest and lead to a sale than the first two, which is the entire point of standardizing photos.

PENCILATED NOW ON ETSY

Another milestone moment for this mild-mannered entrepreneur: I've opened an Etsy shop!  Pencilated on Etsy will be a place to sell my crafts, photos, prints, and whatever else I make that isn't original fine art.

To the common eye it may appear that I've gone about this backward by starting up a personal website then opening a shop via Etsy; after all, folks typically start in a community site then migrate over to a separate location once they've established a clientele.  My website is, in fact, set up to function as an independent store but I've not included those features in the active site just yet.  By opening an Etsy shop and keeping a separate website, I'm able to:

  • keep the focus of my own website on a body of work (similar to a portfolio)
  • provide a place where customers can easily view what's for sale now
  • use third party management to deal with higher traffic flow
  • take advantage of Etsy's existing web-presence to build a clientele for Pencilated--because I have none (yet!)

So you see, it's really a no-brainer.  Things are just getting started here, and while I'm still getting my feet under me I'll need to use what tools are available to minimize how much time I spend on back-end admin tasks and maximize how much time I have in the studio.

(I'm just excited to be able to work on something new that isn't apples or a crash-course in software . . . I digress.)

Come visit Pencilated on Etsy and see what's new!  I'll offer a selection of photographs and limited-edition goods each week to keep things fresh, and with the stacks of projects and supplies I've amassed it's always bound to be a surprise (even to me).  Here's the link, and happy shopping!  Pencilated on Etsy

Jul 18, 2012

LINES ON THE ROAD, PART II

We officially have the cross-country art blog and its associated Facebook page up and running!  There is still some minor tweaking to do (online shop and sponsors pending, etc), but we're now open for business so to speak.

Since LOTR is meant to be more of an event journal, blog posts will start appearing as we get closer to the trip dates in August or as relevant news occurs.  The facebook page, however, will be more active in the meantime with public queries, polls, etc.  I'm looking forward to these places generating some traffic and interest as we get closer to and during the trip . . . if this is successful this will be an annual event to different places or regions, all culminating in annual shows to showcase the final art pieces inspired by the journey.

Link to the blog here
Link to LOTR on Facebook here

WINCHESTER VA ILLUSTRATIONS (LOTR)

This week one of my goals is to develop a series of cartoonish sketches of iconic places or structures around my hometown of Winchester, VA; these will be used to kick off a few merchandise pieces to support the cost of the previously mentioned Lines on the Road cross-country art trip.

Today I went out to do the first sketches of a few places in town: the Handley Library and the Rouss Fire Company.  Although these could be tightened up to look more realistic, I feel Winchester can be a little rigid about maintaining a traditional or more formal look, so I like to push my interpretations into a look that's more modern and fun.  Right now I plan to have the final images be something close to a cross between HB's Bedrock (from the Flintstones) and the Life is Good illustrations with a pinch of Dr. Seuss for good measure.

Of course, I also find the art sometimes takes on its own personality and I end up with something totally different than what I planned!  Here's to skillful execution and pleasant surprises . . .


Winchester's Handley Library and iconic original apple (top), and Rouss Fire Co (bottom).


*Update 7/20


Draft version of the Handley Library/apple illustration:



*Update 7/23


Draft version of the Rouss Fire Company (sans Old Jake weathervane, which will be added to the final):


Jul 5, 2012

LINES ON THE ROAD, PART I

I was invited to attend a plein air workshop this September in Roseburg (Oregon) by my ridiculously talented cousins, and since the workshop is on a style with which I have little experience and because it was a mere 2800 miles (so close!) from my personal stomping grounds, I naturally said, "Yes!  Save me a spot!"

Flying out for the weekend was obviously too simple for my brain to comprehend, so immediately the trip out turned into a driving trip-turned cross-country art adventure-turned marketing ploy-turned group event (i.e., I'd convinced my friend Jose to come with me).  It's either going to be the most amazing experience ever and we'll do it every year . . . or Jose and I will never speak to each other again.

At any rate, we're building our joint blog now and will be live this weekend in order to move forward with marketing, getting sponsors, creating buzz, etc.  Jose had me sketch up something for the banner image (it'll be professionally tweaked), something that looks intentionally like the kind of quick sketches we'll use later for final works, represents us both, and still conveys the tone of the trip.  (Also, I should mention my sister has me practicing my illustration for a book she's writing, which may have influenced me just a tad.)  Here it is:

Proposed banner draft for our cross-county art blog Lines on the Road.

*Update: My traveling partner-in-crime had an emergency that put a crimp in our blog readiness date, so we've had to push back to THIS weekend (7/14-ish).  Stay tuned . . .

THE ECHO, IT OWS

Officially, I'm embarrassed.  I kept putting off posts on this blog, thinking that I'd have a shiny new blog to deal with on my website, thus making this one defunct and etc, etc . . . but that didn't happen.  In fact, I spent much of the last two months struggling with the website design and making back-end improvements, changes to codes, etc.  In the end I hated what I ended up with and still no blog.

In the meantime, I've been busy traveling, taking photographs, working on illustrations and commissioned pieces, and preparing for a cross-country art adventure.  All of this you've missed, and I'm sorry.  And no wonder it's dead around here, too; I can hear my post echoing around this site!  No matter, time to get back on the bandwagon and sally forth.

This week I sucked it up and went shopping for new and improved website templates I could beg, borrow, or steal to use on my new and improved site with little or no modifications needed.  Found one and revamped it and should have it published (again) by this weekend, along with the blog for the cross-country thing, and complete with a hefty photo gallery if not a plump portfolio of art (yet).

Like I said, sallying forth.

Apr 27, 2012

WEBSITE IS UP

Today is a milestone moment: the web site for pencilated is up and running!  I have to pat myself on the back a little, but there's still work to do (the gallery, for example).

AND, although I thought I would be able to start the blog here and have it load to the website (yes, it is possible), after reading through the various hoops I'd have to jump through to make that happen, I'm thinking I'd rather just restart the blog over there and shut this one down (in a few days).  Because my brain hurts.

www.pencilated.com

My own website . . . WOOT!  :)

Apr 20, 2012

RESOURCES

Remember when I said I was starting this business adventure with almost no money?  And that being self-employed meant I left my job doing one thing and now I do eight different jobs?  Apparently that didn't translate clearly into a defined start up effort and associated toll on my beauty sleep. 

(Okay, it did translate, I chose to ignore it.)

Can I just say (this one time) how exhausting it has been setting up a business?!  I'm consuming orange juice and jelly beans at an alarming rate, because (failing that) I'm going to have to scare up some NZT-48 to get through all the manuals, web tutorials, and how-to articles I've been reading.

I digress.  Getting back to my intended point: no money + eight different jobs = lots of (mostly) free software required!  Here's the complete list of what I'm using and learning about just to get started with an online presence:

  • Accounting/Inventory management: Quickbooks by Intuit.  Paid software.
  • IT assist: ESET antivirus and smart security.  Paid software and totally worth every cent of the annual cost.
  • Website development: Serif WebPlus.  Free software.  Takes the place of buying DreamWeaver ($120 - 400) or hiring developers for thousands.
  • Website flash animation: Vectorian Giotto.  Free software.  Takes the place of JavaScript or similar, but only because I don't speak/read/have the time to learn detailed coding, and Giotto is made to be designer-user friendly.
  • Image editing and (another) flash animation: GIMP 2.6 and Serif DrawPlus.  Free software.  DrawPlus overlaps some features of both Giotto and Gimp, but I wasn't sure it would do what I wanted for both flash animation and image editing.  Takes the place of very expensive ($699+!!!) Adobe Photoshop.

Other learnings (aka: R & D):
Etsy seller articles (the next online step)
Art Biz articles
Government legaleze
Grant writing articles
Blogging articles (specific to marketing, time management)
Marketing via social media articles
Beauty sleep articles


Speaking of, it's time to put those lessons to good use and go to bed . . . the Sandman calls.



Apr 15, 2012

SKIPPING AHEAD

Today I had a meeting with a friend of mine, Jose, who is helping me with some of the web site design and implementation.  He's also one of my mentors in this whole "making art pay the bills" adventure I've begun: he's been doing this for several years with a house payment, roommates, and two children to raise, so you can take it to the bank that I pay attention to his advice.

Not that I always take it, but I do pay attention!

After we got the web business talk out of the way and I had a better idea of what in the hell I needed to do next, talk turned to (as usual) A Plan for some sort for a collaborative art project.  This year, since we'll be traveling across the country to attend my cousins' plein air paint-out in Oregon, we're going to try to make the trip a full-out marketable American artist experience.  Game. On.

The tentative Plan is to take two weeks to get to Oregon by an as-yet-to-be-determined route, stopping at various locations for one- or two-day excursions.  We'll have a theme.  We'll blog our experience.  We'll make lots of art during and do something with it after. 

The first step is to figure out how we pay for the trip, as this will determine the theme and our route.  If we can get a grant our theme will likely be something like The American Experience.  If we don't get a grant and receive support from a non-profit organization then our theme will be determined by that organization's interests, such as Arts in Education or Children for More Vegetables.

The Plan is afoot, deadlines are on the calendar, ideas abound. 

But first . . . the web site!  After all, I've gotta have a place to showcase my work before I can really start generating buzz about it.  Back to the grindstone . . .

Apr 12, 2012

TIME MANAGEMENT

Today I'm thinking about time management.  Time management, to-do lists, and cat food.  Trust me, it's all related.

When I tell folks that I'm an artist and I work at home, I usually get some sort of response like "It must be nice to sleep in and work in your pyjamas everyday."  My response is to smile and say something banal and agreeable, while inside I'm laughing hysterically at the absurdity.

As if!  This sort of observation is like telling a stay-at-home mom she does nothing all day . . . and most likely to end the same way: a frying pan to the head. 

And you leave my sock monkey slippers out of this!

When I was working the cushy, salaried job, I was able to telecommute from home if needed.  The problem with working from home is there are sooooo many distractions.  Pets demand attention.  Laundry needs to be done.  As a homeowner and landlord something always needs to be fixed.  Neighbors or friends stop by because your car was in the drive and they want to chat or go to lunch for a few hours.  It's much more difficult to stay focused and on task when you work from home; you are, effectively, trying to do one job (the paying one) while geographically located in the middle of at least one other job (your home and life, and, in my case as a landlord, the other paying job).

Every day has to be as structured as any other 9 - 5.  Yeah, it's nice to actually sit down and eat breakfast rather than inhale a bagel while I'm rushing to get on the road, but I still have to put in a full day's work to make sure the bills get paid.  Or, to explain another way: I left my job as a scientist and became an artist, a janitor, an IT department, an R&D team, a marketing group, a shipping department, an inventory manager, and an accountant.  (Apparently I was bored at my old job.)  I have to be all these things, and that doesn't leave time for sleeping in until noon.  Or even 9am!

Managing my time is critical.  But it needs to be flexible as well, because creativity sometimes has its own idea of what I'll be working on.  I start with blocks of time every day for both my paying jobs (the studio and the house) and add or subtract based on the current day's to-do list or deadline.  This way I've retained time for "emergencies" as they crop up, meetings with other artists or groups, etc.  Then I start filling in with the requirements.  1 hr required sketching or working on a fine art picture (more than that and I start rushing the work); 1-2 hrs required working on crafted goods; block time on Fridays for accounting and payroll; block time on Tuesdays, Thursdays, and Saturdays for shipping; etc.  You get the idea.

Most days I work 12 hrs.  My life has devolved into a series of daily page-long to-do lists: when to update the blog, when to spend 2 hrs learning a new software program, when to spend time on a new sketch, when to get ready for the part time job, when to go grocery shopping.  Looking at today's list, it looks like I'm slated to pick up cat food at 9pm--because The Boys are completely out of food, which I noted this morning after they were fed, and which prompted this whole post. 

Yep.  Time management, to-do lists, and cat food: required and necessary for working from home.

In my slippers.


Apr 9, 2012

GETTING STARTED

A couple of months ago I decided to leave my cushy salaried job in the private sector and try my hand at being a professional artist.  Preferably not the starving variety.  And, truth be told, the decision wasn't entirely mine, so any hopes of banking a solid year's worth of expenses until the movie rights and book deal came through weren't going to be realized.  I had $500 in savings, a garage full of various art materials, a frequent-flyer public library card, and some natural talent. 

Seriously, what could possibly go wrong?

Yes, I live a rich fantasy life, and I'll thank you not to douse me with cold water until after I've had something featured at the Smithsonian American Art Museum.  A girl's gotta have her dreams.

I prefer to work in colored pencil thanks to the perfectionist gene I inherited from my dad--the pencil gives me the fine, pointed detail I need to reproduce what I see with my eyes.  Forget brushes, they frustrate me to no end (though I'm working on that).  Pencil is where it's at for me.  And this is what I do with them:



Took me about 5 hours to do that, though I did put in another hour to deepen the shadows after I took this picture.  I have very little art or studio education behind me--I took one drawing course and one watercolor course in college--the rest is just . . . what I do.  Like breathing.  Don't be a hater.

Admittedly, there are times when I wish I was as talented in other areas of my life (like walking and chewing gum at the same time or basic lawn care), but we've all got our skills and working with color is mine.  The hope is to make it pay the bills. 

So, to that end, I'm giving myself a crash course in web design, marketing, accounting, and all the various other subjects I need to know to make this work.  This week I start a blog (check!) and start constructing a web portfolio.

I have NO idea what I'm doing.